Flowers Earls Court Privacy Policy

Introduction to Our Privacy Policy

Your privacy is a top priority at Flowers Earls Court. This Privacy Policy explains how we collect, use, store, and protect your personal data when you place an order with us. The policy specifically applies to all customers placing orders within Earls Court and its surrounding districts. As a company based in the United Kingdom, our practices comply fully with the General Data Protection Regulation (GDPR).

What Data We Collect

To provide our floral products and services, Flowers Earls Court collects various categories of personal data relevant to your order. The type of data collected may include:

• Identity Information: Your full name and, if applicable, the name of the recipient.
• Contact Details: Delivery address, billing address, and sometimes postcode, along with any additional instructions related to the delivery.
• Communication Data: Order details you submit, any special requests, and customer service interactions such as inquiries or feedback.
• Payment Information: Transaction details processed through our payment processors. Please note that we never store your full card or payment information on our own servers.
• Technical Data: Information about your device, IP address, and usage patterns on our website, which are obtained through cookies and similar technologies.

Lawful Basis for Processing Your Data

Flowers Earls Court only processes your personal information when there is a lawful basis for doing so under the GDPR. Our primary legal bases are:

• Contractual Necessity: Most of your information is collected and processed to fulfil your order, respond to your requests, and provide you with our products and services.
• Legitimate Interests: We may use your information for administrative purposes, to improve our services, prevent fraud, or market similar products and services, provided our interests are not overridden by your rights.
• Legal Obligation: In some situations, we may be required to process your personal data to comply with applicable legal and regulatory requirements.
• Consent: Where we require your permission for marketing communications or the use of cookies, we will gain your explicit consent. You may withdraw your consent at any time.

Data Retention: How Long We Keep Your Data

Your personal data is retained only as long as necessary for the purpose it was collected. Typically, Flowers Earls Court will retain your order and contact information for a period of up to six years after your order is fulfilled. This retention period allows us to comply with accounting requirements, regulatory obligations, address disputes, or fulfil necessary record-keeping obligations.

Following the expiration of these periods, your data is securely deleted or anonymised unless further retention is required by law. If we have obtained your consent for marketing communications, we will continue to store your information for this purpose until you withdraw your consent.

Third-Party Data Processors

To process your data efficiently and securely, Flowers Earls Court may use reputable third-party service providers, known as data processors. These may include, but are not limited to:

• Payment processing companies to handle and secure your payment transactions
• Delivery partners to ensure your flowers arrive on time and in perfect condition
• Technology and hosting providers who assist in operating our website and storing information
• Customer communication tools to send order confirmations and delivery updates

Each processor is carefully selected and bound by data protection contracts, ensuring they process your data only on our instructions and comply with GDPR standards. We do not sell, trade, or transfer your personal information to outside parties for marketing or any commercial purpose.

User Rights Under GDPR

As a customer of Flowers Earls Court, you have the following rights in accordance with the GDPR:

• Right of Access: Request access to your personal data that we hold.
• Right to Rectification: Request corrections to any incomplete or inaccurate data.
• Right to Erasure: Ask us to delete or remove your personal data under certain conditions.
• Right to Restrict Processing: Request us to suspend processing your personal data in specific scenarios.
• Right to Data Portability: Request the transfer of your personal data to you or a third party in a structured, commonly used format.
• Right to Object: Object to our processing of your data where we rely on legitimate interests, or for direct marketing purposes.
• Right to Withdraw Consent: Where you have provided consent to the collection, processing, or transfer of your personal information, you may withdraw it at any time.

You may exercise these rights by contacting us through our designated channels. Responding to valid requests will be done as promptly as possible and in accordance with legal requirements.

Data Security Measures

Your personal data is stored securely with technical and organisational measures in place to guard against unauthorised access, accidental loss, destruction, or disclosure. Our team is trained in data protection practices, and all third-party processors are contractually required to comply with security and privacy requirements.

Policy Scope and Updates

This Privacy Policy applies universally to all customers and visitors placing orders with Flowers Earls Court from Earls Court and surrounding districts. As our services evolve or as laws change, we may update this policy. Any modifications will be reflected by revising the effective date and, where appropriate, notified to you upon your next interaction with our service.

Contact and Further Information

If you have concerns about how we use your personal data or wish to make a complaint, you can contact us via the channels provided on our order pages or receipts. We are committed to resolving any privacy-related issues in a fair and transparent manner. For unresolved matters, you also have the right to lodge a complaint with the Information Commissioner’s Office or your local supervisory authority for data protection.

Thank you for trusting Flowers Earls Court. We value your privacy and loyalty.